By Anthony Michelic

Customer service has long been a requirement for success. The best companies have customer-centric cultures that are synonymous with the brand, driving growth and loyalty.

Among the larger companies, you know the names well appearing in American Customer Service Satisfaction Index results: Chick-fil-a, Costco, Trader Joes, Amazon, Lexus. Within your community, small businesses that thrive typically have engaging relationships with customers and consistent product and service that keeps them coming back for more.

But, the majority of small businesses and companies could hang on in a growing economy without making customer service a number one priority. With…


My second-story master bedroom has two southwest-facing windows. One of them has a treadmill facing out to where I or my wife can look outside while we are on it and pretend we are something that might be different than a hamster on a wheel. If you were to look out of this or the other mentioned window you would see over my backyard and beyond my neighborhood where you could behold a firehouse and rolling hills on the outskirts of our Dallas/Fort Worth suburban community. Past the firehouse, perched on and around some of these hills, is a neighborhood…


Motivation. I’m struggling with it at the moment. Today is not the best day to write about motivation, ambition, or the rise above mediocrity. You see, I have a long list of quotes stockpiled to choose from about which I could develop ideas and expatiate them for you, so why am I writing on this particular quote?

I suppose this quote by Carnegie was selected because though my immediate desires and attention tend toward something milder, uncomplicated, and entertaining I have a personal need to tackle this subject. I am not content with mediocrity for my future nor do I…


“There are five dangerous faults which may affect a general: (1) Recklessness, which leads to destruction; (2) cowardice, which leads to capture; (3) a hasty temper, which can be provoked by insults; (4) a delicacy of honor which is sensitive to shame; (5) over-solicitude for his men, which exposes him to worry and trouble. These are the five besetting sins of a general, ruinous to the conduct of war.” -Sun Tzu “The Art of War”

I recently wrote an article based on a quote on Sun Tzu’s “The Art of War” and here I am doing it again. What can…


“Whenever you do a thing, act as if all the world were watching” — Thomas Jefferson

What are you going to do with the new year? What are your resolutions? Do you plan on making change happen in your life? If so, let me encourage you to apply this principle I instilled into my life last year. Always do everything in such a way that you do not have to worry about someone finding out

what you did or how you did it. Work with transparency, live with transparency. …


Today I was doing my normal news/blog skim and came across an article written by a blogger about a gentleman who seems to have some noble goals. It started off well. The piece was about this guy’s goals of helping others in his generation (my generation) to become leaders, find their personal successes, and build their independence. I can get on board with all of those ideas. As a matter of fact, I’m working to do strikingly similar things and began to seriously consider reaching out to him to see if we may be able to brainstorm together or if…


“Ambition beats genius 99% of the time.” -Jay Leno
What is the defining factor that sets the most successful among us apart from the rest? Some might say that the winners of the proverbial rat race are lucky. Others may claim that those who seem to have reached their dreams are really great with people. Still, more may say that the biggest influencers are just really smart.

Any of these qualities (being lucky, likable, intelligent) are fantastic and can definitely help when you are attempting to do big things, but one quality outweighs the rest when discussing the idea of…


One of the recurring themes I’ve caught onto recently on personal and leadership development sites is the concept of “how to network the right way”. There are a multitude of opinions on how to connect with people and stand out, but it seems the one idea most people who write on this topic agree on is that people remember you when you make THEM feel important.
Essentially the consensus is that people are addicted to selfishness.

They want to talk about their interests and their own life as much as possible and if you allow them to indulge themselves for…

Anthony Michelic

Anthony is President at The PACE Group (executive search firm) and CEO at Brick+Mortar Co. (national market research and community growth company).

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